Strategic trade show benchmarking Tailored to Your Objectives
This consulting practice applies evidence-based criteria to evaluate your trade show exhibit as a standalone entity, versus a defined group of competitors, or among the major expo exhibitors at the show.
By integrating quantitative analysis (ratings, rankings, pros/cons, etc.) along with best practices and recommendations, the resulting Report will provide a comprehensive independent review of what’s working and what areas can be improved upon.
Custom trade show evaluation report
$4,500
Full analysis of your Trade Show exhibit to include: ratings on 7 marketing evaluation criteria; benchmarking vs. a defined list of competitors; brand strengths; areas for future opportunities; best practices; and other factors that you determine to be important. The evaluation can be created in “stealth” or via an interactive process.
Let’s Begin a conversation…
Submit the inquiry form to initiate a confidential discussion and explore how our collaboration can advance your Trade Show strategies and plans. Please include the Trade Show you would like me to attend and I will contact you to discuss details, requirements, and logistics.